Marketing Mix Development

MARKETING MIX DEVELOPMENT 3.1Product Design and Development. Among the strengths of the caller is that we already have crossroads to offer to the fundraising markets. This means that the company hope non have to go through the risks and expenses of new harvest- cadence development. stigmatisation and Positioning. Jaxon company is already a recognized chump blend a line on its own. Therefore the company will take the brand name Jaxon Co. for the fundraising market. The ingathering will however be attach for the fundraising market with slogans such as; Jaxon Fundraiser novelities and curios. the reaping will then speak for itself as a fruit meant for the fundraising market. Positioning of the product will be done on two levels; 1. unlike attributes of the product. Jaxon companys novelities and curios atomic number 18 incomparable compared to the product of the competitor. The controversys product is basically food stuff. In analogy to the chocolates an d cakes and sodas, the companys novelities and curios will be more unimpeachable to parents whose children will be selling them door to door. These children will non be candid to health hazards as when they end up eating the inviolate box of chocolates when they are supposed to be selling.

These will salute to parents as they will both not go to a loss because the child ate the chocolates and accomplish their childrens teeth. The product is also durable as it is shaping and will wherefore last longer hence good-hearted to the fundraisers target who are also looking out for themselves. For specimen; Jill (1 2-year-old Johns neighbor) will feel better ! purchasing a product that will be of service to her such as gaudy kitchen ware and bathroom accessories rather than invariably giving a dollar away every time the door doorbell rings for something that will not ply value to her. 2. sledding against the trend. The company is un-debatably going against the trend of the competition in the fundraising market. We will bend in this fact to learn the masses. The...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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