Topic: "Four Best-Practices for Renovating Your Brand—Before It's Too Late"

The purpose of this paper is to write an analysis of an article that discusses an position of merchandising management. During my research I was attracted to an article by Fred Geyer Titled, ? intravenous feeding Best-Practices for Renovating Your Brand?Before Its Too Late?. After map Geyer?s article, I found his reasoning for identifying the fatality to trim back how a firms patsy is represented early in the cross life cycle (PLC) degree of maturity rather than stinkpot in the decline phase as essential to unconditional change results. He also pointed out that the ablity to identify the claim for change fecal matter be instrumental to sustaining punctuate equity, brand postioining, and suces in full differentiation. Geyer points out that there is no doubt near firms that can recognize the need for change in his statement, ?Stories of merchandise heroes who trans modern poorly performing brands never fail to enrapture us: the transformation of Dove into an empo wering brand; the shift to better take for McDonalds; the rebound of Hewlett Packard in the PC market?. It is the unexpected marketing heroes who renovate their brands while they argon strong and growing. They spotlight ever-changing market dynamics and address them as opportunities in advance they sop up time to develop into threats. Their reward is high-speed profitable emersion without the negative headlines (Geyer).

But on the turnaround there are many companies that are not as adept at being responsive to market changes. So how can you do something before it?s too late? Geyer outlines four keys to brand transformation in the maturity phase of the! PLC. They are: 1. catch a holistic understanding of the brand, 2. go to for segment swings, 3. steal the underlying issues, 4. Apply the right strategies. A holistic, customer-driven understanding of the certain brand and a vision of the brands future day are all important(p) to proactive... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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