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Report ---Competition in the Golf Equipment Industry in 2008 To: Anne Kierans From: Liang, Lillian, Sophie, Amy discover: February 23, 2012 unveiling: Our report is focus on explain the fol mortifieding monster questions: What are the defining characteristics of the golf equipment industry? What is the industry appetency? Analysis Industry: The golf economy involved obstruction industries much(prenominal) as golf equipment manufactures, course designers, turf maintenance, and auberge management services. I t also included such enabled industries as residential golf communities and hospitality and tourism. The defining characteristics of the golf equipment industry are product performance, innovative technology and progress to brand recognition. The approachability of municipal and public golf courses in the USA do golf accessible to Americans across a wide align of income levels, but in Europe and Asia golf remained a looseness pursued primarily by the affluent. In 2007, approximately 22.7 one and only(a) thousand thousand Americans, 2 gazillion Europeans and 17 million Asians childs played golf. About one-third of golfers were considered core golfers. Industry down-to-earth revenue were keyed to the figure of speech of core golfers, because they accounted for 91% of rounds played each year and 87% of industry equipment sales, membership fees, and green fees.

The number of golfers in the USA had crashd from1998s 27.5m to 22.7m in 2007. The rapid decline in the number of golfers may termination from the following quartette factors. 1. The overall difficulty of the game and the mort! ification of many golfers that low scores didnt come pronto after victorious up the sport were certainly factors in people go forth the game. 2. Limited time to play and practice golf. Whatever get married or unity golfers with job responsibilities, lack of free time, and family responsibilities verboten them from playing golf on a more firm basis. 3.Older golfers who were either retired or working less than 40 hours per hebdomad were more possible to list health concerns or injuries as...If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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